Southern Comfort
KiNC has been New Era’s retained pan-European agency for over a decade, creating and activating music talent collaborations to support cultural relevance.
From Moodymann, AJ Tracey and Dizzee Rascal to Little Simz and Central Cee, we have partnered with leading artists to forge authentic connections with key audiences. We also operate a complementary seeding program that ensures an ongoing presence with cultural icons and in cultural moments.
