Southern Comfort
KiNC brought Fireball’s high-energy and mischievous spirit to life through an ongoing influencer and social content amplification program, which spanned Snowsports, Football and Darts sponsorships.
Tapping into cross-cultural passion points, we identified, developed and managed influencer activations tailored across individual sporting cultures. From daring ski stunts and late-night DJ sets at Snowbombing to football challenges with Salford FC and darts satire at the PDC Darts Championships, our influencers created content that resonated with their audiences—driving cultural relevance and amplifying Fireball’s impact.
