There are no straight paths for brands trying to build relevance in culture.
OUR SERVICES

Our culturally connected team integrate the following areas to develop and deliver stories that resonate

Social Media

Strategists, copywriters, platform managers and paid experts finding audiences to credibly build brand reach and measure success across social platforms.

Content

In-house creative and production teams build accessible and effective content that scales, from social-first to higher-quality campaign productions.

Public Relations

Earned media specialists, increasing brand awareness and the community of brand advocates by working with media to tell stories they want to share with diverse audiences.

Influencer Marketing & Talent

Working with a vast array of influencers and agents, connecting with the right creator voices to tell brand culture stories authentically. We are also known for our work with national and global talent, brokering brand agreements for campaigns and longer-term ambassadorial projects.

Experiential

Extensive experience across experiential platforms, including festival executions, brand pop-ups and PR events, touring activations, retail, B2B and conference formats.

imPACT is KiNC's strategic framework designed to amplify cultural connections

People & Audiences

We build a complete picture of existing customers and identify potential new audiences. KiNC’s Culture Index measures the audience's cultural strength against 16 key areas of culture.

Creative

By blending data-driven insights with over 20 years of agency expertise, we develop compelling creative strategies across Digital and Physical Communications.

Targeting

Our Brand Culture journey begins with People’s Passions, forges Real Connections with wider audiences, and ultimately aims to integrate brands into Popular Culture. We align brand growth goals with a strategic mix of Earned and Paid Media, ensuring cultural relevance at every stage.

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