Timberland
KiNC developed an artist partnership to inject fresh energy into Southern Comfort, focusing on the North of England.
Through our talent strategy, we identified Aitch as the ideal collaborator and managed the negotiation, strategy and rollout of a year-long campaign designed for cultural impact. We created social-first content by producing the brand’s latest commercial, filmed in Aitch’s hometown of Manchester. To maximize the impact of this campaign, our social team took over Southern Comfort’s digital platforms and ensured the partnership resonated with contemporary culture and drove brand growth across key audiences.
