Southern Comfort
KiNC developed a talent and influencer strategy for Charles Tyrwhitt which leveraged high-profile ambassadors across sport and culture to enhance brand visibility.
From Rugby World Cup winner Matt Dawson to cricket legends Stuart Broad and Joe Root, we created PR opportunities that generated widespread impact. We engaged both mainstream media and niche cultural influencers to connect with audiences on a more personal level through social media collaborations, content creation and strategic gifting—ensuring the brand reached both new consumers and re-energised its existing audience.Â
