We kicked off the festive season with an unforgettable Christmas activation with our client Fireball, the number-one shot brand from the US, at Broadway Market’s popular Cat and Mutton pub in London.
At KINC Agency, we believe in the power of impactful collaborations that go beyond the surface. To celebrate International Men’s Day, we’ve proudly joined forces with Charles Tyrwhitt, as the official formalwear partner to England Rugby and leading rugby mental health charity, LooseHeadz, to shed light on mental health awareness.
The North Face entrusted us with the exciting task of crafting a captivating in-store activation to commemorate the 50th Anniversary of their iconic Expedition PARKA Jacket. Venturing into unexplored territories, we redefined the art of connecting with adventure, curating an immersive experience within their Regent St. Flagship store.
2023 was a memorable year for New Era’s Music Programme. We embarked on an unforgettable journey uncovering the hidden gems across EMEA’s progressive and alternative music scene. Accra, Ghana; Reykjavik, Iceland and Athens, Greece became the backdrop for three content pieces delving deeply into each location immersing viewers in the vibrancy of each culture. Audiences were captured by these unique stories with the content earning:
KidINC, a London based communications agency working in the kids and families space, launches today with a digital focus and forward-thinking ambition.
A new client to the KINC roster in 2023, was CityFibre, the largest independent full fibre telecommunications provider in the UK.
The Crusher ANC 2 is the second generation of the brands’ classic patented Crusher headset. We were tasked with ensuring there was a pre and post launch buzz across all the top publications in multiple industries.
We developed a new strategic approach to increase New Era’s engagement with cultural audiences across the EMEA region in 2023. To achieve this, we launched a new docuseries exploring underground music and youth culture scenes all over the world.
In celebration of Skullcandy’s newest launch, the SLYR, SLYR PRO AND PLYR headsets, we planned and executed a full immersive brand launch. The purpose of the event was to get media, retailers and influencers feeling, experiencing and celebrating the new products, specifically the limited edition street fighter headsets.
Jägermeister is best served ice cold. To reinforce that message to 18-24 years olds, we created The Icecold Supermarket, opening a store on London’s Oxford Street.
We activated the No More Rules campaign engaging multiple media platforms across print, online and social media. Keeping the Charles Tyrwhitt consumer at front of mind, we partnered with The Times and Ape To Gentleman on two features highlighting hybrid dressing and key products through high ranking, high traffic, multi-product SEO editorial.
Having recently partnered with England Rugby, we helped Charles Tyrwhitt reach England Rugby fans and recruit new audiences, by leveraging the partnership via an integrated campaign called ‘Nothing By Half’. The campaign had some great results with the brand achieving its most engaged post within the last 9 months, receiving 12 times higher than average engagements on the final competition post, making 37,200,000 million impressions, and garnering 250,000 clicks!