City Fibre
KiNC delivered a disruptive takeover of one of London’s most iconic and culturally connected locations, creating a campaign that made a lasting impact.
Taking place at Village Underground, we transformed the area with large-scale OOH murals – one featuring campaign ambassador Arlo Parks – and became the first-ever brand to paint the iconic Tube Trains above the venue. The activation extended into an experiential pop-up shop that allowed visitors to fully immerse in the BOLD message. This featured activities such as Planting Workshops, DJ nights, Street Art Workshops and Urban City Hikes. By blending cultural engagement and diverse experiences we drove both specialist and mass awareness for the brand.
