
City Fibre
We crafted an immersive event that allowed gamers to trial the headsets while creating authenticity through a professional tournament for press and influencers. The PR launch event attracted over 250 members of the gaming community and generated a massive 6.8M PR reach, alongside more than 200 social media posts on the night. This successful activation not only boosted brand awareness but also solidified Skullcandy’s arrival in gaming culture.