City Fibre
KiNC was tasked with driving impact for Skullcandy within the gaming community, amplifying the launch of their new SLYR, SLYR PRO, and PLYR headsets.
We crafted an immersive event that allowed gamers to trial the headsets while creating authenticity through a professional tournament for press and influencers. The PR launch event attracted over 250 members of the gaming community and generated a massive 6.8M PR reach, alongside more than 200 social media posts on the night. This successful activation not only boosted brand awareness but also solidified Skullcandy’s arrival in gaming culture.
