City Fibre
KiNC partnered with the NFL to deepen its connection with UK youth culture during the annual London Games, utilising leading cultural figures to drive resonance.
In 2024, we collaborated with global rap sensation Central Cee as he prepared for his debut album, Can’t Rush Greatness. To bring the campaign to life, we designed and produced an exclusive hospitality suite, transforming the space with custom Rose Gold branding, bespoke merchandise and an interactive customisation corner where guests personalised NFL gear in real time. This activation reinforced the NFL’s presence in UK culture by creating a high-impact moment which was scaled to a wider audience via our amplification plan.
