New Era
KiNC leveraged New Era’s cultural partnerships to create engaging social-first content, launching their TikTok account with a tailored always-on content strategy.
By tapping into their sports, fashion and music collaborations, we produced channel-specific assets to support key campaigns throughout the year. Our strategy has successfully connected New Era with target audiences across culture, driving double-digit growth in followers and engagement rates. Our in-house team manages the concept, production and project management of all assets, staying on top of channel trends to ensure cultural relevance and impact to broad audiences.
