USC and Sports Direct
KiNC created and produced a groundbreaking docu-series for New Era which explored non-traditional music and youth culture scenes worldwide.
From Iceland to Greece and West Africa, we uncovered authentic yet unexpected stories that rooted the brand deeper into culture. Showcasing the impact of creative music communities on their local scenes, each activation included a meaningful legacy element and gave back to the community. Partnering with global media giant Mixmag and regional leader Native Magazine, the series delivered over 5.5M in reach across video views, social impressions and TikTok engagement.
