City Fibre
KiNC delivered a culture-driven, experiential campaign to reinforce the iconic status of Jägermeister’s ice-cold serve while driving large-scale consumer engagement.
We created the Ice Cold Supermarket, a pop-up on Oxford Street stocked with freezer-chilled bottles, exclusive merchandise and limited-edition streetwear. By day, it was a fully immersive brand experience; by night, hidden freezer doors revealed a secret rave space featuring exclusive DJ sets. Serving as the hub for a 360° campaign, the activation generated high-impact PR, influencer engagement, and social media coverage, ensuring the cultural relevance of this moment and a national audience.
