Comedy Festivals
KiNC partnered with England Rugby to create the official Rugby World Cup single with Ella Eyre to engage a younger audience.
Recognising “Swing Low, Sweet Chariot” as a core part of the fan experience, we identified, negotiated and managed Ella Eyre’s recording of a new version, which was supported by a fan-sourced choir and an integrated media campaign. The track reached #2 on the iTunes video charts, generating 6M video views, and the overall campaign secured over 180 pieces of press coverage, amplifying rugby culture to a new generation.
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