
New Era
Delving into cross cultural passion points, we identified other action sports sectors and elite athletes within them, to engage with this audience using content.We created and filmed a scientific experiment exploring performance by testing wingsuit athletes, racing car drivers, surfers and climbers.
Dunlop winter tyres were used to tow a wakeboarder behind a car as the fast rising tide came in to cover the road at Lindisfarne. In Mallorca, we pitted a downhill skateboarder against a British Touring Car driver as they navigated their descent of Sa Calobra.