New Era
KiNC created content for Dunlop Tyres to engage a ‘Fastlaner’ audience, a key contributor to growth.
Delving into cross cultural passion points, we identified other action sports sectors and elite athletes within them, to engage with this audience using content.We created and filmed a scientific experiment exploring performance by testing wingsuit athletes, racing car drivers, surfers and climbers.
Dunlop winter tyres were used to tow a wakeboarder behind a car as the fast rising tide came in to cover the road at Lindisfarne. In Mallorca, we pitted a downhill skateboarder against a British Touring Car driver as they navigated their descent of Sa Calobra.
