City Fibre

National Bus Roadshow

KiNC delivered an immersive roadshow for CityFibre, driving impact and scale by showcasing how full fibre connectivity transforms lives.

We developed a full 360° campaign, involving strategy, creative, technology integration and production. Over four months, the tour visited six UK cities, inviting visitors to create shareable avatars and explore virtual reality experiences that demonstrated and highlighted the benefits of high-speed, reliable internet. By blending education with cultural engagement, we amplified awareness and encouraged residents to upgrade to CityFibre’s next-generation network.

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