City Fibre
KiNC amplified Charles Tyrwhitt’s move into casualwear and maximised the impact of its sports sponsorships through culture-led storytelling and experiential activation.
We created The Tyrwhitt Arms, an immersive brand-owned pub that became the ultimate destination to watch rugby with friends. Connecting consumers, retailers and staff, the experience was amplified through PR and social content, driving large-scale engagement. By elevating media presence, content strategy and brand activations, we cemented Charles Tyrwhitt’s position in an evolving fashion landscape.
