New Era
KiNC was tasked with building brand credibility and authenticity for the Burn Residency programme within the global electronic dance music scene.
Using audience insights, we identified key cultural connection points and brought them to life through a content strategy designed to drive awareness and engagement on social media.
We created the long-form series Residency Stories, featuring brand ambassador Carl Cox and Ibiza regulars such as Seth Troxler and The Martinez Brothers. To amplify impact, we supported the activation with PR, leveraging both ambassadors and Burn Residency winners to widen coverage and solidify Burn’s presence in EDM culture.
